Why you may not have success appearing in Google results

Learn how you can improve your discoverability both online and offline.

Why you may not have success appearing in Google results

Your website is probably not going to be listed in Google search results.

I've been keeping a close eye on blogging communities in the context of SEO (Search Engine Optimisation - how websites appear in search engine results pages); Income School on YouTube is a useful source of insight:

Income School
Ricky Kesler and the rest of the Income School team teach internet marketing, blogging, SEO, and Youtube. Our viewers are ordinary people who are tired of the rat race and want to create a reliable income to provide for their families. Let our years of experience help you to grow your small business.

People are angry.

Google's recent algorithm updates have pushed many websites way down results listings or removed them altogether. Google appears to favour Reddit and Quora listings for many results.

But it's certainly not all Google's fault.

If you want to be discovered in search results under certain keywords, these are the things you need to consider

🚨 Google algorithm changes are constant and you never know how these will affect your rankings.

🚨 If you haven't protected your IP, somebody else could take your traffic. For example, if you run a co.uk but don't own the .com domain, the .com could absorb your traffic, or at least cause confusion which is likely to negatively impact you.

🚨 If your domain name is not distinct you may not even show in search results for your name, which really stings.

🚨 Ranking for keywords is highly competitive and will cost time and energy to both research and write content - and possibly money if you need to run ads.

There's one huge thing that I haven't heard people talking about when complaining about their website not ranking:

🚩 The fact that their website is just crap.

Most websites are simply awful. The Internet is a website wasteland, riddled with sites that were designed by people with no design talent, nor understanding of UX (User Experience):

❌ Design that looks unprofessional or simply terrible
❌ Contact forms that don't work
❌ Pages that don't load
❌ Spelling errors
❌ Grammatical errors
❌ Colours that clash
❌ Text that is too small to read

The list really does go on.

There is no one solution, not least because there is always the risk that an algorithm change can affect how a website ranks.

What you can do to give yourself the best chance of success

πŸ’‘ Create distinct, valuable content that aligns with your target market (the cliche solution).

πŸ’‘ Diversify your presence across as many channels as is practical (social media, in-person, printed work etc.) and only if you have a solid business case for it.

πŸ’‘ Protect your IP.

πŸ’‘ Understand your competition's presence online and run a SWOT analysis against this.

πŸ’‘ Prepare for the work you need to put in and seek knowledge and understanding in the field of SEO.

πŸ’‘ Build a website that looks great and has a great UX. Don't do it yourself if you don't have an eye for design, and don't let that uncle you barely see do it, nor your IT specialist mate. I know from client experience this never ends well.